Our brands set to debut at the prestigious Milan Design Week
The 62nd edition of the Salone del Mobile will take place in Milan from 16 to 21 April 2024 and, as every year, will kick off the most exciting week ever, Milan Design Week, a world of events, exhibitions and displays that will bring all the city’s districts to life.
A prestigious showcase, open to the general public, where our brands will be brought to life, bringing them ever closer to consumers, building unforgettable memories of meeting and sharing.
We have chosen the A CASA OVUNQUE event as the stage for Morato, Roberto, and Nutrifree. Last year more than 10,000 people attended, all within an exclusive 700 square metre location on the ground floor overlooking the street in the heart of Zona Tortona. A hybrid space between physical and digital that describes our everyday life, reproducing domestic settings and workplaces and stimulating visitors’ reflection on objects, services, products and solutions that respond to the desire of making us feel at home, wherever we are.
A commitment that we strive for every day with our brands.
To make the most of our presence, we have created a calendar of events where it will be possible to taste our products and discover some of the new products being launched:
- Tuesday 16/04 6.30 p.m. ROBERTO APERITIF
- Wednesday 17/04 10.30 a.m. HAPPY & FREE BREAKFAST (Breakfast with Nutrifee)
- Thursday 18/04 6.30 p.m. ROBERTO APERITIF
- Saturday 20/04 4.30 p.m. BREAD IDEAS (a snack with Morato)
- Sunday 21/04 10.30 a.m. MORNING EXPLORERS (Breakfast with Morato)
- Sunday 21/04 4.30 p.m. SMILE, IT’S GLUTEN FREE TIME! (A snack with Nutrifree)
other news
Enterprise and Education: Investing in the Future
This year we deepened our partnership with ITS Academy Agroalimentare Veneto, a nationally-recognized, highly technological programme for high school graduates offered by ITS Academy, by developing a training module that brought our experience to the classroom. Titled “Grains and Breadmaking”, the module consisted of 36 hours of lectures and visits to our sites.
Roberto is technical partner of Vinitaly
In 2025, for the third consecutive year, Roberto is delighted to be a technical partner of Vinitaly, the biggest annual wine and spirits event in the world. Visitors will enjoy Roberto’s iconic Torinesi breadsticks while tasting the wines featured in the main stands and lounges throughout the exhibition, to be held in Verona, Italy between 6 and 9 April.
Morato Group and Azione Contro la Fame join forces for lives free of hunger
This year, Morato Group has decided to sponsor “Mai più fame: dall’emergenza all’autonomia” (No more hunger: from emergency to self-sufficiency), a project in which Azione Contro la Fame assists families in need with a transformative journey combining immediate support with training to help participants become self-sufficient and find steady jobs.